4 Ways Coaching Can Plant Seeds for Business Growth and Profitability
Are you planting seeds for growth, or frantically scattering them everywhere—only to reap a mess of weeds and chaos instead of the profit you actually want?
I get it—I’ve been there. My career began in hospitality, first in restaurants and retail, and then I dove headfirst into short-term vacation rentals in 2011. I managed a company operating 100+ rentals in Destin, FL, and wound up founding my own vacation rental business in 2020 (later successfully sold in Fall 2024). In early 2024, I founded my second business, Discover Freedom—a coaching and consulting woman-owned, small business.
Successfully starting and managing multiple ventures—and ultimately selling a business—requires more than hard work. It demands intentionality: carefully prioritizing the seeds you’re planting and focusing on what you want your future garden to grow into.
Coaching offers the tools to help you select the best seeds, secure the right resources, and nurture a clear vision for a garden that yields measurable growth and profitability. More than just encouragement, coaching is a strategic investment in your business’s financial success. Here are four ways coaching can help create impactful and lasting results:
1. Know Your Garden’s Purpose
Do you know what your business’s long-term plan looks like? Are you building to sell, scale, or sustain?
Every thriving garden starts with a clear vision. Without clarity on your future direction, it’s easy to waste energy planting seeds that don’t align with your goals.
Through coaching, we clarify your vision and map out a plan to get there. Whether it’s scaling operations, creating a sellable business model, or simply running a sustainable, passion-driven company, we’ll plant the right seeds from the start. Coaching ensures every action you take aligns with your end goal—no more wasted effort.
Example: Instead of “I’ll figure it out later,” we’ll refine your goal to “I’ll build a scalable business that’s attractive to buyers within X number of years for X amount of dollars.”
2. Plant the Right Seeds With a Scalable Foundation
Are the actions you’re taking today scalable, or are they setting you up for more work later?
Not all seeds are created equal—some grow weeds instead of fruit. Whether it’s overpromising to clients, underpricing your services, or neglecting systems, planting the wrong seeds can lead to chaos down the road.
Coaching helps you identify the seeds that are worth planting. Together, we’ll ensure your branding, processes, and client relationships are built with scalability in mind. You’ll avoid common pitfalls, set clear expectations, and create a foundation that can grow with your business.
Example: Instead of overloading your team and resources every time your business grows, imagine implementing streamlined systems that let you scale effortlessly—saving you time, money, and resources in the long run.
3. Build Your Greenhouse Network
Do you ever feel like you’re building your business all alone, battling every storm without anyone to lean on?
Every great garden needs a greenhouse—a structure that protects it from storms and provides the resources it needs to thrive. In business, that greenhouse is your network. Entrepreneurship can be lonely, but building a community of support helps you navigate challenges, share resources, and avoid burnout.
Through coaching, we focus on expanding your network and building your tribe. This isn’t just about finding cheerleaders; it’s about creating a support system of mentors, peers, and collaborators who can offer fresh perspectives and practical help when needed. You’ll have someone to lean on when challenges arise and celebrate with when milestones are achieved.
Example: A strong network can connect you to the perfect solution—whether it’s a tech fix, a marketing expert, or simply someone to remind you why you started in the first place.
4. Weed Out Money Problems
Are you avoiding your numbers because they feel overwhelming? Or worse, are you making decisions without knowing the full picture?
Healthy gardens need clean, fertile soil—and your business needs clean financial practices to thrive. Poor financial hygiene can lead to costly mistakes that stunt your business’s growth.
Coaching helps you uncover the hidden habits or patterns that might be holding your business back financially. Whether it’s setting up better systems for clarity or identifying areas that need extra attention, we’ll ensure you have a solid foundation to move forward confidently. And if numbers aren’t your thing, we’ll explore ways to manage or delegate so you can focus on what you do best without added stress.
Example: Imagine confidently investing in growth opportunities because you have a clear understanding of your budget and expected ROI—that’s the result of good financial hygiene.
The Bottom Line
You don’t have to keep spinning your wheels, hoping that the hard work you’re doing will eventually pay off. Coaching gives you a roadmap to measurable results—through focused goals, scalable systems, and a strong support network.
With over a decade of experience building and selling successful businesses, I bring real-world expertise to our coaching partnership. From navigating complex challenges to uncovering new opportunities, I understand what it takes to create lasting success. Are you ready to stop scattering seeds and start planting with intention?
Let’s plant those seeds together. Reach out today, and let’s make your business as profitable and impactful as you’ve always dreamed it could be.
Let’s discover freedom—With a little help from your friendly neighborhood coach.
Coach B
