Panhandle Power Wash Expo

This multi-day event in Panama City Beach, FL, pulls together the exterior cleaning industry for education, training, networking, and marketing opportunities. This conference is ideal for those in pressure washing, soft washing, window cleaning, paver sealing and  other similar services.

My Breakout Session Title: Marketing Isn’t Your Logo — It’s Your People

Session Description:

Marketing isn’t just your logo, business card, truck wrap, or social media presence. Your brand is built every time someone interacts with your business.

In this interactive workshop, we’ll look at the people side of marketing: the reputation you’re building, the experience your team creates, and the relationships that keep customers coming back and sending others your way. You’ll work through what you want your company to be known for, how well your team understands that vision, and where you may be missing opportunities to turn customers and community connections into some of your biggest fans.

You’ll leave with practical ideas to strengthen your reputation, create more consistency across your team, and make sure the business people experience matches the brand you’re trying to build.